The system is equipped with a first station for applying a label on the bottom of jars for creams with thermal transfer printing of the production lot number and other variable data. Subsequently, an orbital aligner device guarantees correct alignment of bottles with an elliptical base. Two LABELX labeling units provide for the application of front and back labels on bottles with a quadrangular or elliptical base. One of these units is fixed on a mechanical slide which allows it to be moved towards the dynamic rotation device which allows the application of a wrap-around label on cylindrical-shaped jars. This labeling unit is also equipped with a thermal transfer encoder for variable data printing. The system is equipped with controls for the successful application of labels and an automatic ejector. System control is entrusted to a PLC with touch screen operator panel equipped with access for remote assistance management. Ind. 4.0 Ready